Transactional Pricing Intelligence for Automotive Brands
Know where your pricing really stands, not just by list price, but at the point of sale. ASI delivers real-world automotive price analysis that empowers OEMs to track discounting behaviour, monitor option uptake, and benchmark transacted prices across models and competitors.
Real-World Pricing Intelligence, Built for Commercial Teams
Price positioning isn’t theoretical; it’s lived at the retail front line. We provide transactional price insights for automotive brands, enabling you to understand actual market performance, not just pricing intentions. Whether you're launching a new model, adjusting finance offers, or tracking margin protection, ASI provides the data and interpretation to support your pricing strategy.
What We Deliver
We capture real-world automotive transaction pricing data across multiple markets, dealer groups, and channels. This includes list vs transacted pricing, offer stacking, subvention levels, and dealer incentives, so you know exactly what’s being paid, and where.
Our benchmarking of automotive transactional prices gives you comparative visibility, tracking positioning across competitors, nameplates, fuel types, and trim levels. We also analyse regional variance and pricing trends over time.
We support dealer margin and discount tracking, highlighting margin compression, discount consistency, and execution gaps across your network. This insight is vital for aligning incentive structures to profitability goals.
Beyond the headline price, we track options uptake, accessory inclusion, and specification variation, helping you understand what customers are actually buying, and where upsell or bundling opportunities exist. This adds crucial depth to your automotive market transaction intelligence.
Why Choose ASI
Pricing intelligence made operational.
Built for OEMs
We serve commercial and pricing teams, not generic pricing tools or consumer price feeds.
Front-Line Visibility
We connect OEM strategy to actual retail activity, delivering true automotive front-line pricing insights.
Granular, Benchmarkable Data
All data is structured, comparable and designed to inform pricing strategy at nameplate and segment level.
Integrated Insight Delivery
We connect pricing data with margin, incentives, and retail execution, for full commercial clarity.
Supporting Confident Commercial Decision-Making
We help global OEMs monitor market pricing reality, giving them the confidence to optimise launch pricing, protect margin, and respond to tactical shifts with agility and precision.
Let’s Talk Transactional Pricing Intelligence
Looking to sharpen your pricing strategy with real market data? We’re ready to support your commercial team.