Promotional Activity Insight & Incentive Intelligence
Your incentives and promotions shape brand perception, customer behaviour and dealer profitability. ASI helps OEMs track, benchmark and optimise promotional activity in real time, connecting offers to outcomes with retail-first intelligence.
Turn Tactical Activity into Strategic Advantage
We help automotive brands understand not just how much they’re discounting but how effectively offers are deployed across the retail network. From OEM incentive benchmarking to dealer margin tracking, our insight gives you control over in-market behaviour, enabling faster decisions and stronger campaign planning.
What We Deliver
Our automotive incentive optimisation services give you a clear view of how your offers stack up. We benchmark competitor incentives, from finance terms to tactical packages, helping you align performance with profitability.
We provide structured dealership offer analysis for OEM programmes. By tracking how promotions are presented and executed across networks, we highlight breakdowns between offer design and retail delivery.
Through competitive discount monitoring, we surface the real activity happening in the market. Live tracking captures shifts in positioning, discounting intensity and promotional messaging, giving you the confidence to respond quickly.
We also offer integrated dealer margin and discount tracking, exposing hidden margin leakage and transactional pricing behaviour. This is enhanced by our capability in automotive front-line pricing insights and retail execution analytics, creating a full view from head office strategy to on-the-ground execution.
Why Choose ASI
Delivering clarity from complexity with insight grounded in execution.
OEM-Focused
Everything we do is built for automotive commercial teams, not generic industry datasets.
Real-Time Tactical Intelligence
We help you react to pricing and promotion shifts as they happen.
Execution-Linked Insight
Our analytics link promotional behaviour to retail outcomes, not just headlines.
Boutique Support
With senior involvement and tailored delivery, we act as an extension of your pricing team.
Trusted by Automotive Brands Across Europe
From pan-European benchmarking to localised promotional tracking, ASI delivers tactical insight that global OEMs trust. Our work with clients such as TNS Global (Kantar) reflects our ability to operate at scale, without losing precision.
Let’s Optimise Your Promotional Activity
Want to connect your promotional spend to actual retail performance? Let’s discuss how we can help.